Tantan: Indians are swiping close to China’s favourite app that is dating

Tantan: Indians are swiping close to China’s favourite app that is dating

The application has been able to increase through India’s crowded market that is online dating hefty marketing.

Us dating apps might be making a splash in Asia, but a brand that is chinese mostly beneath the radar is near at their heels.

China’s favourite dating application is now the fifth-most popular in India by mixed month-to-month active users on iOS and Android os phones, based on the analytics company App Annie.

In-may 2018, Tantan didn’t function among the list of top ten, but zoomed into the position that is fourth July. This has since slid one spot following launch of American application Bumble in December, information from App Annie shows.

Pronounced tan-tan as with “sun tan, ” Tantan translates in Mandarin to “talk”. Launched in 2014, the software bears a high resemblance to US’s Tinder, and ended up being obtained by the Chinese social networking Momo in February 2018. Tantan has over 90 million users that are registered Asia.

The Indian dream. But, their run in Asia happens to be not even close to smooth.

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